Digital Products & Services
Inception Health creates innovative digital solutions that transform healthcare delivery through a product operating model focused on patient needs and clinical outcomes.
Transforming Healthcare Through Digital Innovation
At Inception Health, we develop digital products and services that enhance patient care, streamline clinical workflows, and improve healthcare delivery. Our approach combines healthcare expertise with modern product development methodologies to create solutions that address real-world challenges in the healthcare ecosystem.
Our Product Operating Model
We apply a product operating model to healthcare innovation—a structured approach that differs from traditional project-based development. This model enables us to:
- Focus on user needs through continuous discovery and validation
- Deliver value incrementally with frequent iterations and feedback loops
- Measure outcomes rather than just outputs
- Build cross-functional teams that combine clinical, technical, and design expertise
- Create sustainable solutions that evolve with changing healthcare needs
This approach allows us to develop digital products that truly meet the needs of patients and clinicians while delivering measurable improvements in healthcare outcomes and experiences.
Our Digital Portfolio
Our flagship mobile application connects patients to their health information and services across the Froedtert & Medical College of Wisconsin health network. Features include appointment scheduling, test results, messaging with care teams, virtual visits, and personalized health information.
The app serves as a digital front door to our health system, providing a seamless experience for patients to manage their care journey from anywhere.
Our patient identity platform ensures secure, seamless authentication across all digital touchpoints in the healthcare journey. By creating a unified digital identity, patients can access their information and services with confidence while healthcare providers maintain appropriate security and privacy controls.
This solution addresses the complex challenges of identity management in healthcare, reducing friction while enhancing security.
Inception Intelligence is our AI ecosystem designed to empower clinicians and improve healthcare operations. This platform provides secure large language model tools for healthcare contexts, knowledge management capabilities, EHR integration, and HIPAA-compliant AI for clinical reasoning assistance.
By focusing on security, compliance, and clinical relevance, Inception Intelligence helps reduce administrative burden while enhancing decision-making.
Our digital therapeutics portfolio includes evidence-based interventions delivered through digital platforms to prevent, manage, or treat medical disorders and diseases. These solutions extend care beyond traditional settings, enabling continuous support and monitoring.
By combining clinical expertise with digital delivery, we're creating scalable therapeutic options that improve access to care and enhance patient outcomes across various conditions.
Our Development Approach
Creating effective digital health products requires more than just technical expertise—it demands a deep understanding of healthcare workflows, patient needs, and clinical requirements. Our development process includes:
1. Discovery & Research
We begin by thoroughly understanding the problem space through stakeholder interviews, workflow analysis, and user research. This foundation ensures we're solving the right problems in the right ways.
2. Human-Centered Design
Our design process puts patients and clinicians at the center, creating intuitive experiences that fit naturally into healthcare workflows and patient journeys.
3. Agile Development
We build solutions incrementally, gathering feedback early and often to refine our approach and ensure the final product delivers maximum value.
4. Integration & Interoperability
Healthcare solutions don't exist in isolation. We design our products to integrate seamlessly with existing systems, particularly the electronic health record (EHR), to create cohesive experiences.
5. Continuous Improvement
Launch is just the beginning. We continuously monitor performance, gather user feedback, and iterate to improve our products over time.
Building on the Health System as a Platform
Our digital products leverage Froedtert ThedaCare's robust health system infrastructure as a platform for innovation. This approach allows us to:
- Create deeply integrated experiences that connect digital and in-person care
- Ensure solutions are grounded in clinical reality and operational feasibility
- Leverage existing data and systems while extending their capabilities
- Scale innovations more effectively across the health system
By building on this foundation, we deliver digital products that truly transform healthcare delivery while maintaining the highest standards of quality, security, and patient safety.